Building a specialized financial advisory practice: ‘This niche chose me’
June 6, 2025
PUREfi Wealth Advisor, Alexandra Bean, comments on how she built a successful business based on a specific market or social segment in an article from InvestmentNews.
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Reassessing Risk Tolerance After a Market Sell-Off and Rebound
May 19, 2025
A second bite at the “reassessment” apple…
A market sell-off followed by a rebound is a powerful emotional and financial stress test. Rather than ignoring the experience, thankful that it resolved itself, take the time to reassess your risk tolerance now that it’s been tested. “What if” is no longer a hypothetical. You just experienced it.
Read More May Chart of the Month
May 15, 2025
Understanding the Difference Between Soft and Hard Economic Data
Read More May Monthly Outlook
May 1, 2025
Rising Policy Uncertainty Leads to Increased Market Volatility
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Revisiting: The Intersection of Market Volatility, Investment Philosophy, & Investment Strategy
April 23, 2025
“We have both the humility and the experience to know what we don’t know – and we don’t know what happens next. What we do know is that planning, discipline, diversification, and a sound investment strategy that is appropriately reflective of your individual goals and risk tolerance works”
We shared that in the post on market volatility in August of last year. It was August 6th, 2024, and the market had just experienced a week of gut-wrenching volatility and erosion of value. It’s hard to isolate that moment in time on a chart now, just 8 months later.
While the “what happened and why” is different this time (it always is), the more important “what should you do now” remains the same, in our view.
“Any reaction (or inaction) should be driven by the investment philosophy and strategy that guides the execution of your financial plan, which is based on your goals, risk tolerance, and tax considerations, and should transcend market events and the reasons for them”
Read More Q2 2025 Market Outlook
April 15, 2025
Navigating seismic shifts: From DeepSeek’s emergence to Germany’s fiscal pivot, Trump’s economic agenda, and April’s market shocks. Our analysis unpacks China’s tech revival, market broadening trends, and elevated correlations amid stagflationary concerns. Join us as we gauge what’s next in this period of peak uncertainty and identify strategic opportunities for Q2 2025.
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Welcome, Alex!
April 7, 2025
PUREfi Wealth is pleased to welcome Alexandra Samson Bean, CFP®, MBA, who joins us as a Wealth Advisor with six years of experience delivering comprehensive financial planning and wealth management to clients across New England.
Alex earned her B.A. from Wesleyan University, where she played Varsity Ice Hockey and Field Hockey, and later completed her MBA in Business Analytics at the University of Connecticut. As a CERTIFIED FINANCIAL PLANNER® (CFP®), Alex is passionate about providing holistic, personalized advice that creates positive financial outcomes for clients.
Having grown up in Boston and now residing in Darien, CT, Alex shares our New England roots while bringing additional depth and experience to our Connecticut expansion.
What drew Alex to PUREfi Wealth is our client-centered approach, collaborative team culture, and dedication to providing the most suitable solutions to individuals and families with complex planning needs. She is excited to join a firm that aligns with her values and offers an innovative, independent, fiduciary-driven approach to wealth management.
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Understanding Residency & Domicile for State Tax Purposes
March 7, 2025
Home is where the…taxes are?
Each year it seems that more people are considering relocating across state lines, whether for tax, lifestyle, family, work, or other purposes – or they are simply reassessing their “primary” residence among multiple homes. Here is a primer on important residency and domicile considerations.
Read More March Monthly Outlook
March 1, 2025
The Market Navigates Economic and Policy Uncertainty in February
Read More February Chart of the Month
February 18, 2025
2025 Rate Cut Outlook: What’s Keeping the Fed on Hold?
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“Portfolio Ossification”
February 6, 2025
You’ve done everything right. Now what?
Many investors who have wisely deployed direct indexing strategies and benefited from the strong market performance of the last 2 years now find themselves with a new challenge: portfolios overweighted with risk assets and over-concentrated in a handful of high-performing stocks, yet unable to de-risk or rebalance due to excessive capital gains tax liability. We call this portfolio “ossification” and offer some thoughts and solutions.
Read More February Monthly Outlook
February 1, 2025
Stocks Rally as Market Leadership Shifts in Early 2025
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January Chart of the Month
January 15, 2025
Long-Term Perspective: Understanding How Valuations Impact Portfolio Returns
Read More Q1 2025 Outlook
January 15, 2025
Mega-cap dominance redefined: How NVIDIA and hyperscalers—not the Fed—propelled markets in 2024 as growth outpaced value and American exceptionalism accelerated. While investors remain bullish for 2025, elevated valuations and extended rallies prompt caution. This presentation examines whether 2024’s rolling macro shocks signal higher volatility ahead, assesses potential policy risks, explores the private company retention trend, and highlights strategic public market opportunities for Q1 2025.
Read More Quarterly Letter 4Q2024 Recap
January 8, 2025
Explore key insights from Q4, including the 2024 stock market rally driven by large-cap tech, the U.S. economy’s strength amid rate cuts, and rising Treasury yields reshaping the 2025 outlook. Discover what’s ahead for markets and the Fed in the new year.
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How Independent RIAs Outshine Private Banks
January 8, 2025
The start of a new year is often a good time to reassess financial goals, including financial advisory relationships. We thought this would also be a good time to revisit some thoughts from our founder on key differences between Independent Advisors and Bank- or Private Bank- affiliated Advisors, excerpts of which were published last summer in Family Wealth Report.
Read More December Monthly Outlook
December 2, 2024
Stocks Trade Higher as Market Reacts to Election Results.
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2025 May Be a Consequential Year for Multigenerational Wealth Planning
December 2, 2024
Year-end is always a good time to review your estate plan. This year, it could be more important than ever, even if you believe that the 2017 Tax Cuts and Jobs Act (TCJA) exemption levels may be extended.
Read More November Chart of the Month
November 14, 2024
Early Post-Election Takeaways: Comparing 2024 to 2016.
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A Complete Guide to Qualified Small Business Stock (QSBS)
November 4, 2024
The Qualified Small Business Stock (QSBS) exclusion provides meaningful tax advantages to founders, investors, and employees in qualified early-stage startups and can significantly impact wealth creation, yet the benefits of QSBS are often misunderstood or overlooked due to their complexity. We break it down in “A Complete Guide to QSBS.”
Read More November Monthly Outlook
November 1, 2024
Treasury Yields Rise Following the Fed’s September Rate Cut.
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Financial Planning Considerations for Equity Compensation Based Wealth
October 18, 2024
Time flies! As we approach another year-end, we also approach the season for company executives and employees to receive new equity-based compensation grants and achieve vest and release in others. PUREfi Wealth shares some best practices for effectively managing accumulated wealth from equity-based compensation.
Read More Q4 2024 Market Outlook
October 10, 2024
Reflecting on Q3 insights and missteps, PUREfi’s outlook tackles peak indexing concerns, election year stock performance, and ongoing bond market challenges. Narrow market leadership persists amidst debates on tech sector valuations. Fed rate cut timing, historical equity reactions, and investment implications take center stage as we navigate regime change in Q4 2024.
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Navigating the Minefield: A Comprehensive Guide for Executives and Directors on Managing Company Stock
October 4, 2024
At PUREfi Wealth, our advisors have decades of experience working with officers and executives of publicly traded companies. We know that understanding and planning around executive stock transactions can be complex and the stakes are high.
Quarterly Letter 3Q2024 Recap
October 1, 2024
Stay informed with our latest updates on the economy. The Fed’s first rate cut of -0.50% marks a pivotal shift as unemployment rises and inflation cools. Despite early volatility, the S&P 500 closed the quarter near an all-time high, reflecting resilience in consumer spending. As we move into Q4, all eyes are on the economy’s response to these rate cuts and potential market adjustments ahead.
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Investing Based on Politics Can Be a Bad Idea for Your Portfolio
September 17, 2024
To say that politics is divisive in 2024 is the ultimate stating of the obvious, and the challenge of “walking on eggshells” to keep politics from poisoning relationships or even just candid conversations seems at times insurmountable. The attached analysis resonates with us as it provides some evidence that perhaps a disciplined investment strategy can provide some neutrality and quell emotional investment decisions related to the election.
“Political views can stir strong emotions but making investment choices based on those feelings can lead to poor portfolio decisions…It’s best to express political opinions at the ballot box, not in your portfolio.”
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Did You Know You Can Consolidate Your Company Stock?
September 4, 2024
Company stock is often overlooked in the advisory relationship and wealth plan that can drive financial success. We believe it is critical that company stock is incorporated into all decisions. Find out how PUREfi Wealth can help manage your company stock.
Read More September Monthly Outlook
September 1, 2024
Federal Reserve Set to Begin Cutting Interest Rates in September.
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Uninvested Cash Allocations
August 28, 2024
Is now a good time to reassess uninvested cash allocations and . . . are you earning a competitive rate on the uninvested cash in your investment portfolio – particularly if you are at one of the many large institutions called out in recent weeks over bank sweep conflicts?
Read More The Intersection of Market Volatility, Investment Philosophy, & Investment Strategy
August 6, 2024
“We have both the humility and the experience to know what we don’t know – and we don’t know what happens next. What we do know is that planning, discipline, diversification, and a sound investment strategy that is appropriately reflective of your individual goals and risk tolerance works.”
We also believe that this is the value of having a relationship with an advisor – one that is independent, fiduciary, and always acts in the best interests of clients.
Read More How Independent RIAs Outshine Private Banks
July 29, 2024
An informed view and a good read! Family Wealth Report featured industry veteran and PUREfi Wealth Founder Paul M. Simons sharing thoughts on the advantages of Independent RIAs over Private Banks
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A Seemingly Simple Question
July 24, 2024
“Today’s wealthy clients should challenge their financial advisors and wealth management firms to provide resources, human and otherwise, to actively engage and educate the next generation, and help them to become confident and effective stewards of both earned and inherited wealth.”
Our Founder & CEO Paul M. Simons shares some thoughts on the importance of young adults engaging early in an advisory relationship.
Read More Quarterly Letter 2Q2024 Recap
July 1, 2024
Stay informed with our latest updates on the economy, global rate cuts, 2Q24 surprises, Federal Reserve insights, equity market rebounds, credit market stability, and key themes for the third quarter ahead.
Read More Q3 2024 Market Outlook
July 1, 2024
Reflecting on Q2 insights and missteps, peak indexing concerns, election year stock performance, ongoing bond market challenges, narrow market leadership, debunking tech bubble concerns, Fed rate cut timing, historical equity reactions, and investment implications.
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What is Direct Indexing?
June 6, 2024
We believe in the power of direct indexing as a customized and tax-efficient complement to a well-diversified core-satellite investment portfolio.
Read More Meet the Team – Charlie Corkery
May 21, 2024
We are pleased to introduce Charlie Corkery, CFP®, Wealth Advisor, CAO, and CCO at PUREfi Wealth. Charlie joined PUREfi in September 2023 with more than six years of experience in the financial industry. Charlie serves both as a Wealth Advisor, providing financial planning and investment management services to clients, as well as a member of the founding team dedicated to day-to-day management of the firm. As an experienced advisor with deep generational connections to Millennial and Gen Z innovators and inheritors, Charlie brings a unique peer perspective to his clients.
When we asked Charlie what excited him about PUREfi, he said:
“I joined PUREfi Wealth for the opportunity to grow a firm whose DNA is purely focused on client success. In the past I’ve worked at firms with inherent conflicts balancing shareholder and client interests. PUREfi Wealth represents an opportunity to build something special for clients and advisors alike. Making decisions with only one simple question in mind, ‘Is this good for our clients?’, makes our job both easier and more enjoyable.”
Charlie is a graduate of Bentley University and is a CERTIFIED FINANCIAL PLANNER™. In his free time Charlie likes to spend time on the water and play competitive squash and golf.
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Asset Location vs Asset Allocation
May 16, 2024
We believe that asset location, as distinct from asset allocation, should be a critical consideration in realizing your financial goals…particularly at times of looming tax uncertainty, or anticipated changes in personal circumstances such as a liquidity event.
Read More Welcome, Bill!
April 22, 2024
PUREfi Wealth continues to grow, and we are happy to welcome William (Bill) Nichols to the team!
Bill joins us as a Partner, Business Development and will focus on expanding our reach to both advisors and clients as we accelerate our growth. Bill brings 35 years of industry experience, having held a number of leadership roles in institutional equities sales & trading and, most recently, pivoting to Wealth Management as a financial advisor at Wells Fargo in 2018.
Bill graduated from Yale University, was a member of the 1983 US National Men’s Hockey team, and he and his wife Christine have lived in Greenwich CT for 32 years, raised two daughters, and are proud to support their local community, including The Bruce Museum, Greenwich Land Trust, Greenwich Tree Conservancy, and many local schools and universities.
PUREfi Wealth’s independence, open architecture platform, unique partnership model, and client-centric culture resonated with Bill, and we are excited to welcome him to the team.
Read More Meet the team – Amelya
April 1, 2024
We are excited to welcome Amelya Redman to the PUREfi Wealth team as a Client Associate. Amelya brings with her three years of experience in private banking and wealth management client service, prior to which she graduated from Boston University with a Bachelor’s degree in Business Administration and Finance.
What attracted Amelya to PUREfi is our independence, fiduciary approach, and the opportunity to contribute to our clients’ success by servicing their needs and building meaningful connections.
Beyond her professional pursuits, she enjoys cooking for loved ones, exploring Boston’s fitness scene, and embarking on new adventures through travel.
Welcome Amelya!
Read More Q2 2024 Market Outlook
March 31, 2024
Reflecting on Q1 insights and missteps, S&P 500 All-Time Highs, the domination of big tech in respective industries, the AI Revolution, expected Fed rate cuts, and investment implications.
Read More Welcome, Tim!
March 1, 2024
We’re honored to welcome Timothy Jones to PUREfi Wealth as a Partner and Senior Wealth Advisor. Tim comes to us with over 30 years of experience serving innovators, entrepreneurs, and executives, having spent the last 10 years at UBS Wealth Management in Boston. We are extremely excited and fortunate to have him join the PUREfi team!
Read More Meet the Team – Nicole
February 1, 2024
We are pleased to introduce you to Nicole Bogert, Client Service Manager at PUREfi Wealth. Nicole joined PUREfi in November 2023 with more than five years of experience in the financial industry, focusing on client service and wealth operations. When we asked Nicole why she was most excited to join the team, she said:
“I joined PUREfi Wealth from a firm that had undergone several mergers, integrations, and acquisitions by large commercial banks, all within a relatively short period of time. I grew tired of the bureaucracy and bottlenecks inherent in large corporate environments, which distract client-facing teams from focusing on the client experience. At PUREfi Wealth, I can spend my time doing what I love: building relationships, servicing clients, and not being bogged down by inefficient processes.”
Nicole is a graduate of the University of New Hampshire and recently earned her MBA from Fitchburg State. In her free time, Nicole loves skiing, traveling, and spending time with friends and family. We are thrilled to have her as part of the team at PUREfi Wealth!
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The Independent Advisor & Evolution Of The “One-Stop-Shop”
February 21, 2024
PUREfi Wealth founder Paul Simons breaks down the evolution of the independent advisor, and his “enlightenment” around experiencing a “best-of-all-worlds” solution for clients and advisors alike.
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What is Private Credit?
February 6, 2024
We believe that private credit solutions can offer the potential for diversification, enhanced yield and risk-adjusted total returns. As banks’ lending practices continue to be influenced by regulation and concerns around their existing loan portfolios, they have significantly reduced their new loan issuance, opening the door for private lenders to fill the void.
What is compelling to us is that private credit really does not represent a new asset class. Rather, it simply provides an opportunity for qualified investors to participate directly in the lending ecosystem vs. just being a source of capital through their bank deposits.
Read More Ex-Boston Private President Launches New RIA With Dynasty Financial
December 4, 2023
Thank you to Andrew Welsch and the team at Barron’s for featuring our new firm, PUREfi Wealth! We are very excited to be fully independent with the support of Dynasty Financial Partners and are looking forward to the year ahead as we continue to grow.
Read More Wealth Management Veteran Paul M. Simons Launches PUREfi Wealth, a Boston-based Independent Wealth Advisory Boutique
December 4, 2023
New Firm Joins Dynasty Financial Partners’ Network of Innovative Firms Defining the Future of Wealth Management.
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