News

Women in Leadership: A Conversation with Alexandra Bean CFP®
March 10, 2026
“Wealth management isn’t just about money. Instead, it’s about confidence, freedom, and choice. Women in wealth management have an incredible opportunity to build on what’s been done before and reimagine how we serve and support our clients.”
Read Alex’s feature in Investor Magazine to hear her perspective on…

Building a Lasting Family Legacy: Preservation of Both Wealth & Values
March 2, 2026
“Families who maintain wealth across generations understand that their true legacy lies not just in the assets they pass down, but in the values, skills, and relationships they nurture.”
PUREfi Wealth Founder & CEO Paul M. Simons is featured in Investor Magazine sharing five key approaches that successful…

Capital Gains Paralysis: Direct Indexing & Portfolio Ossification Solutions
February 2, 2026
In a feature article in Investor Magazine, PUREfi Wealth Founder & CEO Paul M. Simons discusses compelling solutions to the increasingly common challenges of Capital Gains Paralysis and Portfolio Ossification.
“Many investors who have wisely deployed direct indexing or other investment strategies and benefited from the strong market…
Insights

The Intersection of Market Volatility, Financial Planning, and Investment Strategy
March 10, 2026
Some thoughts on event-driven market volatility…“Humility, experience, and a steady hand that has endured multiple cycles are among the many values of having a relationship with an advisor.” #PureFiduciaryIndependent
A Complete Guide to Qualified Small Business Stock (QSBS) – Updated for OBBBA
February 18, 2026
Our November 2024 “Complete Guide to Qualified Small Business Stock (QSBS)” is now updated for 2026 to reflect the significant expansion under the One Big Beautiful Bill Act.
We can help. Connect with us at contact@purefiwealth.com.

Asset Allocation vs. Asset Location
January 22, 2026
Understanding and planning around not just WHAT you own, but WHERE and HOW you own it, is a critical component of comprehensive financial planning and tax optimization. PUREfi Wealth shares some thoughts on asset location, as distinct from asset allocation.

















