Asset Allocation vs. Asset Location
January 22, 2026
Understanding and planning around not just WHAT you own, but WHERE and HOW you own it, is a critical component of comprehensive financial planning and tax optimization. PUREfi Wealth shares some thoughts on asset location, as distinct from asset allocation.
Financial Planning Considerations for Equity Compensation Based Wealth
January 6, 2026
As we turn the page on New Year’s celebrations and settle into 2026, we also approach the season for company executives and employees to receive new equity-based compensation grants and achieve vest and release in others. PUREfi Wealth shares some best practices for effectively managing and planning for wealth from equity-based compensation.
Guide for Founders, Employees & Investors in Private Company Stock
November 12, 2025
At PUREfi Wealth, our advisors have decades of experience working with clients to navigate the complexities of equity-based compensation awards for both public and private companies. As private companies continue the trend toward staying private for longer, understanding what you own and the many tax, liquidity, and timing implications can…
Charitable Lead & Remainder Trusts
September 10, 2025
Completing our 3-part series on compelling and timely solutions for leveraging strong multi-year performance of financial assets to create tax-advantaged expressions of charitable values and purpose.
Here we discuss Charitable Lead & Remainder Trusts. See our prior posts on Private Foundations (https://lnkd.in/e_cxebeT) & Donor Advised Funds (https://lnkd.in/eQdEBrdZ).
donor advised funds: a primer
September 3, 2025
As investors seek tax-efficient ways to leverage strong market performance, equity-funded philanthropy continues to gain momentum. Private Foundations, Donor Advised Funds, and Charitable Lead & Remainder Trusts are common approaches. Following our recent overview of Private Foundations, PUREfi Wealth provides below an examination of the Donor Advised Fund…
Private Foundation Considerations
August 19, 2025
With markets continuing to press new highs, the appeal of equity-funded philanthropy is on the rise as well. Private Foundations, Donor Advised Funds, Charitable Lead & Remainder Trusts are common approaches. As part of a series on philanthropic strategies, PUREfi Wealth provides below an overview of the Private Foundation option.
Unlocking Liquidity in Private Markets
July 1, 2025
For decades, employees and early investors in private companies had to wait for an IPO or acquisition to monetize the wealth created by their company stock. As companies increasingly stay private and independent for longer, we think it’s important to understand how alternative wealth planning and liquidity strategies have evolved.…
Reassessing Risk Tolerance After a Market Sell-Off and Rebound
May 19, 2025
A second bite at the “reassessment” apple…
A market sell-off followed by a rebound is a powerful emotional and financial stress test. Rather than ignoring the experience, thankful that it resolved itself, take the time to reassess your risk tolerance now that it’s been tested. “What if” is…
Revisiting: The Intersection of Market Volatility, Investment Philosophy, & Investment Strategy
April 23, 2025
“We have both the humility and the experience to know what we don’t know – and we don’t know what happens next. What we do know is that planning, discipline, diversification, and a sound investment strategy that is appropriately reflective of your individual goals and risk tolerance works”
…
Understanding Residency & Domicile for State Tax Purposes
March 7, 2025
Home is where the…taxes are?
Each year it seems that more people are considering relocating across state lines, whether for tax, lifestyle, family, work, or other purposes – or they are simply reassessing their “primary” residence among multiple homes. Here is a primer on important residency and domicile considerations.
“Portfolio Ossification”
February 6, 2025
You’ve done everything right. Now what?
Many investors who have wisely deployed direct indexing strategies and benefited from the strong market performance of the last 2 years now find themselves with a new challenge: portfolios overweighted with risk assets and over-concentrated in a handful of high-performing stocks, yet…
How Independent RIAs Outshine Private Banks
January 8, 2025
The start of a new year is often a good time to reassess financial goals, including financial advisory relationships. We thought this would also be a good time to revisit some thoughts from our founder on key differences between Independent Advisors and Bank- or Private Bank- affiliated Advisors, excerpts of…
A Complete Guide to Qualified Small Business Stock (QSBS)
November 4, 2024
The Qualified Small Business Stock (QSBS) exclusion provides meaningful tax advantages to founders, investors, and employees in qualified early-stage startups and can significantly impact wealth creation, yet the benefits of QSBS are often misunderstood or overlooked due to their complexity. We break it down in “A Complete Guide to QSBS.”
Financial Planning Considerations for Equity Compensation Based Wealth
October 18, 2024
Time flies! As we approach another year-end, we also approach the season for company executives and employees to receive new equity-based compensation grants and achieve vest and release in others. PUREfi Wealth shares some best practices for effectively managing accumulated wealth from equity-based compensation.
Navigating the Minefield: A Comprehensive Guide for Executives and Directors on Managing Company Stock
October 4, 2024
At PUREfi Wealth, our advisors have decades of experience working with officers and executives of publicly traded companies. We know that understanding and planning around executive stock transactions can be complex and the stakes are high.
Investing Based on Politics Can Be a Bad Idea for Your Portfolio
September 17, 2024
To say that politics is divisive in 2024 is the ultimate stating of the obvious, and the challenge of “walking on eggshells” to keep politics from poisoning relationships or even just candid conversations seems at times insurmountable. The attached analysis resonates with us as it provides some evidence that perhaps…
Did You Know You Can Consolidate Your Company Stock?
September 4, 2024
Company stock is often overlooked in the advisory relationship and wealth plan that can drive financial success. We believe it is critical that company stock is incorporated into all decisions. Find out how PUREfi Wealth can help manage your company stock.
Uninvested Cash Allocations
August 28, 2024
Is now a good time to reassess uninvested cash allocations and . . . are you earning a competitive rate on the uninvested cash in your investment portfolio – particularly if you are at one of the many large institutions called out in recent weeks over bank sweep conflicts?
The Intersection of Market Volatility, Investment Philosophy, & Investment Strategy
August 6, 2024
“We have both the humility and the experience to know what we don’t know – and we don’t know what happens next. What we do know is that planning, discipline, diversification, and a sound investment strategy that is appropriately reflective of your individual goals and risk tolerance works.”
…
A Seemingly Simple Question
July 24, 2024
“Today’s wealthy clients should challenge their financial advisors and wealth management firms to provide resources, human and otherwise, to actively engage and educate the next generation, and help them to become confident and effective stewards of both earned and inherited wealth.”
Our Founder & CEO Paul M. Simons…
Asset Location vs Asset Allocation
May 16, 2024
We believe that asset location, as distinct from asset allocation, should be a critical consideration in realizing your financial goals…particularly at times of looming tax uncertainty, or anticipated changes in personal circumstances such as a liquidity event.
What is Private Credit?
February 6, 2024
We believe that private credit solutions can offer the potential for diversification, enhanced yield and risk-adjusted total returns. As banks’ lending practices continue to be influenced by regulation and concerns around their existing loan portfolios, they have significantly reduced their new loan issuance, opening the door for private lenders to…
