August 3, 2026
We are pleased to welcome Krista Falcione to PUREfi Wealth!
Krista joins the team as a Client Associate and brings over 25 years of experience in client service and investment operations. She has worked with advisors and clients at First Citizens Wealth, SVB Private, and Bank of America Merrill Lynch, among others.
We are excited for Krista to bring her passion and commitment to our clients.
Welcome, Krista!

















